![]() ![]() The ends of the income spectrums are growing, while the middle class is dwindling, and has been since the 1970s, Pew Research notes. How old are we? Most of us (66.2 percent) are between 15 and 64, while 19.4 percent are 14 and under and 14.4 percent are 65 and over, census figures show. Pew Research also finds the share of adults who have never been married at an historic high, as is eating alone, which has steadily increased to the point that it comprises almost half of all eating occasions. And food companies have been increasingly building-in convenience to help busy people get meals on the table quickly and easily. The reaction from food and beverage companies has been to consider at least some marketing to men, who often do the shopping, and to plan on shoppers making more but smaller trips to the store. Mothers became the sole or primary breadwinners in a record 40 percent of all households with children in 2011, adds Pew Research. More women have joined the workforce over the past 50 years, and men's and women's domestic roles have changed dramatically with an impact on behaviors, including shopping. Women's roles in the labor force, including leadership positions, have grown dramatically, notes Pew Research Center ( Washington. ![]() "And if any single thing defines family structures today, it's diversity, and the fundamental lack of any one dominant type of family structure is emblematic of the new normal," Hartman research points out. Those with families now live in less communal households, driven increasingly by the whims of individual desire, not family routine. The traditional family structure of a married heterosexual couple with children is no longer accurate, Hartman Group points out nor will it ever be again. Already, they're adjusting for a variety of diets to offer something for everyone. ![]() For food and beverage companies, the challenge has never been greater in predicting which products will have enough appeal to gain mainstream acceptance. And their marketing departments reshape company strategies based on revised and emerging ethnicities, ages and household sizes. "The new household structure reflects profound alterations in a variety of demographics, such as who we are, who we live with and where we live."įood and beverage processors use such demographics to find out what ingredients and formulations they'll need as food preferences continue to evolve. Ours is now a melting pot of cultures, ethnicities, beliefs and values, and America's households have come to reflect that diversity," the research firm stated in a September article. "The American household is undergoing dynamic changes. New waves of immigrants are bringing new cuisines, and at the same time millennials are seeking new dining adventures.įood-related demographics from the Hartman Group ( suggest there is no longer a "generalizeable" American family. The middle class is shrinking, and so is the average household size. The same demographic changes that are repainting the American portrait are having a great impact on food and beverage products. ![]()
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